![]() ![]() In 2016 the fashion brand Missguided announced Baddie Winkle as their Christmas campaign spokeswoman. ![]() Winkle was also named "Instagrammer of the Year" at the Eighth Annual Shorty Awards on April 11, 2016. Time Magazine included Winkle in its "30 Most Influential People on the Internet" list in March 2016. ![]() In August 2016 she was a guest on MTV's " Ridiculousness." She continues to entertain with her pictures, videos, and collaborations with well-known brands and celebrities. In 2016, she was in a national commercial for Smirnoff ICE Electric Flavors as part of their "Keep It Moving" campaign. Furthermore, in 2015 Baddiewinkle also starred in LunchMoney Lewis' “Ain’t Too Cool” music video. She attended the 2015 MTV Video Music Awards as a guest of Miley Cyrus and MTV. She also appeared on the Red Carpet at the Netflix promotion for Orange Is the New Black. Baddie helped kick off season two of Nicole Richie's Candidly Nicole on VH1. In 2015, Grit Creative Group used her as the face of their website launch campaign, where she dressed as Kurt Cobain, Kate Moss and others. As if 2015, she lives in Richmond, Kentucky and has appeared on The Today Show, Australia. In 2015 she reached one million followers on Instagram. She was subsequently followed by Rihanna, and now has a worldwide following. Winkle has gathered a following after initially getting help from her great granddaughter, Kennedy Lewis, to upload an image to Twitter, while wearing her great-granddaughter's clothes. She has millions of followers and views on social media, where she posts photos and videos of herself, often with suggestive clothing with peculiar prints, or little clothing in order to encourage body positivity and the celebration of the physiques of older adults. Winkle is an activist and influencer whose self expression is a statement of disapproval of the beauty industry and the false limitations it imposes on individuals, and especially on women. She is known for her humor and for fighting against ageism through her personal style and messaging, characterized by wearing eccentric clothes, promoting the legalization of medical marijuana, and her innuendo. Her social media tag line-"Stealing Your Man Since 1928"-was briefly popular in 2016. She became an Internet sensation at the age of eighty-five. “It’s completely unique to what exists in the segment right now. It doesn’t spill and it’s noncarbonated, so you can shake it and it won’t spurt around.Helen Ruth Elam (born July 18, 1928), better known as Baddiewinkle or Baddie Winkle, is an American Internet personality. “It’s not a performance drink it’s not a sports drink it’s not an energy drink,” Diageo-Guinness USA brand director of malt beverages Heather Boyd explained to AdAge. While it’s a reiteration of the story told in “We’re Open” it will still be fresh to most of the spot’s American audience. This product extension, which looks like and is packaged like an alcoholic sports drink, is designed to appeal to active drinkers who want something they can guzzle while dancing, particularly EDM-enthusiasts (thus the “Electric” title). Fonseca, meanwhile, returns for his own dance-fueled inspirational ad. The product in question, meanwhile, is shown chilling in a bucket of ice for easy access as revelers make their way on and off of the dance floor. She opens the spot by saying that when she looks in the mirror she sees “a diamond, 87-karat, getting brighter everyday.” Not one to sit on the sidelines, she insists “we were born to shake, dip and roll” and that the only thing she’s in danger of breaking on the dance floor is “your man’s heart.” Winkle is shown dancing, winning at Dominoes and generally partying like it’s several decades ago in the 60-second spot. 72andSunny launched a campaign for Smirnoff Ice’s new Electric extension entitled “Keep it Moving” featuring the return of deaf dance teacher Chris Fonseca from 72andSunny Amsterdam’s “We’re Open” campaign and the arrival of octogenerian Instagram sensation Baddie Winkle( Helen Ruth Van Winkle). ![]()
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